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Nad's was founded in 1992 by Sue Ismiel, a mother who created an extremely effective natural, no heat, hair removal product for her young daughter from ingredients she found in her own kitchen.
The use of Nad's Natural Hair Removal Gel spread from Sue Ismiels family to friends, and in what seemed like a blink of an eye, to the entire consumer market of Australia, winning awards and dominating its category.
In 1998 Nad's Natural Hair Removal Gel entered the United States market in what was the most successful product launch of its kind, and is now also sold here in the UK, New Zealand and Middle East.
The phenomenal success of this one product provided a platform for Nad?s to develop a range of innovative depilatory and skincare products, and acquire a reputation as experts in hair removal.