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Aduna is an Africa-inspired health and beauty brand and social business.
Our products feature extraordinary and unique natural ingredients from across the continent.
Aduna means 'life' or 'world' in Wolof, the local language of The Gambia and Senegal. Our logo is borrowed from a Ghanaian Adinkra symbol called ?Owia Kokroko?, which stands for vitality, renewal and the power of the sun.
Our mission is to breathe the vibrancy of Africa into the daily lives of people around the world, whilst creating a virtuous circle that feeds positive impacts back to the source.